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Lead Transformation

DTM — Digital Transformation Management is an executive qualification for leaders responsible for the digital change of their business. It is not a course on using IT tools, but a toolkit for managing and digitally transforming your organization.

Take one Chapter, two Chapters or the full program. Each Chapter builds a self-contained set of management skills. See the Chapters
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How digital is your organization?

Take the digital maturity express test to find out your level and first steps.

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One Chapter1 month
Full program4 months
Classestwice a week, 3 hours each
Language of instructionArmenian, Russian; English possible
Our belief

Digital transformation is about management, not IT.

Digital transformation starts not with choosing a technology, but with a management decision: which business problem to solve, what value to create, which capabilities to build and how to manage change. Technology without transformation does not deliver results.

How it works

Learn → Apply → Transform

Every topic is tied to management decisions and a practical deliverable, which ultimately come together in a project to build your organization's transformation strategy. The output of each Chapter becomes the foundation for the next.

1

Learn

Approaches, frameworks and the language of digital transformation.

2

Apply

Tools applied to a specific business problem in your organization.

3

Transform

Decisions built into a well-grounded strategy, ready to implement.

DTMLearnApplyTransform↻ and againLearnApplyTransform
Program structure

Four Chapters. One transformation.

Each Chapter is a standalone unit with a specific management outcome. Choose one or two Chapters, or the full program of four Chapters plus the Capstone. In total: 13 modules.

Chapter 1116 academic hours · 1 month

Foundations of Digital Transformation

How digital technology rewrites the rules of the game — and how to turn that into your company's strategy.

What you will get: a digital maturity assessment, a transformation roadmap and a target operating model design for your organization.
1.Digital Transformation as Value Creation
Why digital transformation is about value, not automation — and where your organization stands today.
Practice: Digital Maturity Assessment
2.Digital Strategy
How to translate business strategy into digital strategy and choose the initiatives that truly move the business.
Practice: Digital Roadmap
3.Business Architecture and Operating Model for Digital
What your organization must become for its digital strategy to work.
Practice: Target operating model design
Chapter 2120 academic hours · 1 month

Innovation Management Frameworks and Tools

How to create the new systematically, from an idea to a digital product and a working process.

What you will get: an innovation model for your company, a digital product or platform concept and an automation design for the relevant processes.
4.Innovation Management Framework
How to turn innovation from random ideas into a managed system.
Practice: Introducing Innovation into the Business Model
5.Digital Product Management
How to build digital products that customers want and are willing to pay for.
Practice: Business Model Innovation (platform model)
6.Business Process Digitalization and Automation
Where automation and AI deliver real impact in your processes — and how to capture it.
Practice: Process Redesign; Automation Design
Chapter 3108 academic hours · 1 month

Leading Transformation and Change

How to lead people and the organization through change so that transformation actually happens.

What you will get: a Transformation Office model, a change and communication plan and a governance system for transformation projects.
7.Leading Transformation
The role of the transformation leader and how to build a team that can deliver it.
Practice: Transformation Office
8.Transformation Change Management
How to take people through change and turn resistance into support.
Practice: Change management plan; Communication plan
9.Transformation Project Management
How to run the transformation portfolio so it delivers measurable results.
Practice: Digital Governance
Chapter 4128 academic hours · 1 month

Data, Technology and AI

How to make decisions on data and turn technology and AI into a management advantage.

What you will get: a KPI system and executive dashboard, a technology portfolio map and an AI strategy for your organization.
10.Data as a Strategic Asset
How to make data the foundation of management decisions.
Practice: Transformation KPIs; Executive Dashboards
11.Digital Technologies
Key technologies through a leader's eyes — and how to choose the ones your business needs.
Practice: Technology portfolio map
12.Artificial Intelligence for Executives
What AI can really do for your organization and how to build a strategy for it.
Practice: AI Strategy; AI Use-Case Map
Qualification Capstone
Module 13 · 52 academic hours · part of the full program

A digital transformation strategy for your organization — with a closed-door presentation

The outputs of all Chapters come together in a comprehensive strategy: current-state and digital maturity assessment, transformation vision, target operating model, AI and technology roadmaps, business KPIs, a digitalization implementation plan and risk analysis, governance model and change management plan.

Technology and decisions

Every technology, from the standpoint of a management decision

In DTM, technologies are not an end in themselves: they are viewed through the decisions a leader has to make. AI runs through all four Chapters and ends in an AI roadmap within your Capstone.

TechnologyManagement decisionChapter
Artificial intelligence
Where AI creates value and which use cases to launch first
Chapter 4
Data and analytics
Which metrics to track and how to decide on them
Chapter 4
Automation and low-code
Which processes to redesign before you automate them
Chapter 2
Platforms and digital products
Which business model to build and how to monetize it
Chapter 2
Cloud technology and architecture
Which operating model to choose and how to connect business and IT
Chapter 1
Agile projects and portfolio management
How to run transformation so it delivers measurable results
Chapter 3
Faculty and experts

Learn from people who lead transformation in practice

Leaders of banks, consulting and technology companies, entrepreneurs and faculty from leading universities.

Who it's for

Leaders with a transformation mandate

Functional directors, heads of business units and transformation leaders who are already responsible for digital initiatives, AI adoption, process change or business transformation.

OperationsStrategyMarketing / CXFinanceHRITProduct / InnovationTransformation ManagerFuture CDO/CDTO

The key admission question: “What transformation are you responsible for?”

The program also suits company leaders who initiate transformation and build the team; HR and L&D directors developing their leadership pipeline; and consultants and entrepreneurs.

Free express test

Assess your organization's digital maturity

Seven questions on how your organization handles strategy, processes, data, ownership, business–IT alignment, skills and measuring results. Answer about current practice, not plans.

7 questions · about 2 minutes

This express check is a starting point for a conversation about priorities, not a validated methodology.

Pricing and paths

Choose your path

DTM CHAPTER
One Chapter
225 000 ֏
1 month

Any one of the four Chapters. A standalone unit with a specific management outcome — a start in one area of your choice. A certificate of participation is issued.

Choose
DTM FOCUS
Two Chapters
420 000 ֏
2 months

Any two Chapters to study specific areas. Right for those who want to broaden their knowledge and solve specific work challenges. A certificate of participation is issued.

You save — 30 000 ֏ compared with buying two Chapters separately
Choose
Best value
DTM EXECUTIVE QUALIFICATION
Full program
800 000 ֏
4 months

All four Chapters, the Capstone with a closed-door presentation and the final assessment. An RAU professional retraining diploma is awarded.

You save — 100 000 ֏ compared with buying four Chapters separately
Choose
Corporate programs

Build your team's capability to lead transformation

Corporate DTM is not just training for a few employees — it is a tool for building your organization's capability to lead transformation: a shared mindset, a common approach, agreed criteria for selecting initiatives and a transformation plan built for your company.

Get a corporate proposal
Frequently asked questions

Questions and answers

Is this just another IT course?

No. DTM is a program for leaders, not programmers. We look at strategy, business model, operating model, change management, transformation governance and technology from the standpoint of management decisions. Technology and AI are studied from the angle of “which business problem do they solve and how do we measure the effect”.

How much time will it take?

Classes take place twice a week, 3 hours each. One Chapter takes about a month; the full program takes 4 months. Beyond class time there is independent work on your organization's project. Its volume is known in advance and it is tied directly to your work.

What language is the program taught in?

The program is taught in Armenian. If a Russian- or English-speaking group is formed, the program is taught in Russian or English.

Can I take just one or two Chapters?

Yes. Each Chapter is a standalone unit with a specific outcome. You can choose one Chapter (DTM Chapter), two Chapters (DTM Focus) or the full program (DTM Executive Qualification). Chapters can be taken one after another, starting with the area most relevant to you.

Too expensive? Unclear return on investment?

One Chapter is 225 000 ֏, two Chapters 420 000 ֏, the full program 800 000 ֏ (saving 100 000 ֏ compared with buying four Chapters separately). The outcome is management competencies and a ready transformation strategy for your organization. The financial effect depends on how the strategy is implemented, so you will be able to calculate the ROI in your own project, using the business case and KPIs.

Why not online courses or an MBA?

Online courses give you knowledge; an MBA gives a broad management foundation. DTM focuses on one thing: how to design and lead the transformation of a real organization. You work in a live cohort of leaders, get feedback from faculty and build a strategy for your company in 4 months.

What document will I receive?

Participants who complete the full program and successfully present the Capstone receive a Russian-Armenian University professional retraining diploma in “Digital Transformation Management”.

What if I can't disclose company data?

The Capstone is presented to a closed group and built on the level of data you are allowed to use: sensitive data can be anonymized or replaced with estimates. The methodology and the outcome do not suffer.

How do corporate programs work?

Participants work in a shared language and a common approach, and their final projects add up to a transformation plan for your company. Format and group composition are agreed individually — submit an application and choose “Corporate program”.

Application

Apply to the DTM program

Fill in the form and we will contact you to discuss your goals and find the right path: one Chapter, two Chapters or the full program.

or write to us:

[email protected]
All fields are required
Thank you! Send your application and we will be in touch.
Express test · 2 min